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Repurposing your Mortgage Broker Marketing

Jan 18, 2022

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You finally have the time to write a great blog post. You know your audience is going to love it. But how can you turn it into an ongoing marketing tool on social media?

The goal is to focus on the key points you want to get across and then find ways of inserting them into different posts.

Pin the Post on Pinterest

Pinterest is an excellent source of traffic, but it can be time-consuming to create new content for your boards all the time. Find one or two points from your post and make images of those points, such as quotes or graphics with quotes (or other snippets). You can easily do this through Canva and then pin them on your company’s Pinterest account.

Tweet the Post

Once your blog post is live on your website, use tools like Buffer or Hootsuite to schedule tweets over time, so they go out a few hours or days apart. Make sure to link back to your main blog post. If it’s an evergreen topic, you could even set it to repost over a period of months to keep the content at the top of the mind.

Pull some of your favorite quotations from your post to give your Twitter followers a taste of what they’ll find on the blog.

Post it on LinkedIn

You can repost your blog content directly onto LinkedIn using something called Pulse. Make sure your content is a good fit for the more business-minded audience on LinkedIn. You can either paste it as is or make adjustments to make it work.

Make it a SlideShare

SlideShare is a great resource to find content for social media.  So, take your main points from your blog post and turn them into an easy-to-digest slide deck using something like SlideBoom or Prezi. You can even repurpose some of the quotes you created through Canva earlier to use as images in your slide deck.

SlideShare is perfect for posting on LinkedIn, Twitter, and Facebook.

Turn it into an Infographic

Infographics are a great way to show off your expertise and keep people engaged with your social media posts over time. Infographics are similar to a slide deck, except you include more images or graphics corresponding to each point made in the post. Use the images you created previously through Canva or another infographic creation app or make new ones that match up perfectly with text from your original blog post (you can always promote the fact that it is “adapted from our latest article”).

Turn it into a Video

Video is a great way to engage people; so, talk about your blog post or specific points from your blog post. You can either do this through a screen capture app like Screencastify or explain the main points from your blog post as you stand in front of a whiteboard. You can even animate your slideshow as a video. Then upload the video to YouTube and embed it into a blog post. Consider posting the video on Facebook, LinkedIn, and Instagram, too. That way, you get even more exposure for that great content!